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jajaja nyc

A patchwork of culture, community, and comida threading plant-based eaters to the Mexican palate.

JaJaJa is where south of the border flavor meets Lower East Side flair to create global experiences rooted in local heritage. Opened Cinco de Mayo 2017, JaJaJa is the latest venture for Raise Hospitality Group, owned and operated by old friends and business partners Koorosh Bakhtiar and Nima Garos. The venue features a playfully curated Tequila and Mezcal program, Mexican beers on tap, Mexican-style lagers and pilsners from local microbreweries, fresh pressed juices, and plant-based street food with options for both comfort and health. Serving lunch, dinner and brunch on the weekends. JaJaJa Brooklyn is slated to open in Spring 2018.

I designed the Brand, Menu and Signage for the Restaurants LES Location, drawing from the owners vision to create a fun, playful atmosphere that was food focused and felt warm and inviting. The hand Drawn Logotype is the centerpiece of the Brand, with the color palette and brand patterns providing the playful life around it.

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