after the iconic merino wool brand ibex was relaunched, I was brought on to rebrand, provide creative direction and create digital assets. additionally I directed and personally shot campaigns for ibex.
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,2550,3300,700,3300/0-0-0/8798695b-b17a-4f0c-a6a7-90c8c64cf45a/1/1/IBEX-TOTE_BAG-LOCKUP_view-01.png?fjkss=exp=2037604625~hmac=bf40cfc316ac912ef5daea2a6a86bc216eeff9251d2597ac244ada4932d84919)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,658,852,700,852/0-0-0/771bb992-f1d5-4cba-9152-db4ce0d16d36/1/1/Screen_Shot_2022-02-04_at_2_28_14_PM.png?fjkss=exp=2037604625~hmac=c1527e7b4f021dc5e65a900a4686afe897ea56bbefdb5cf3f43f1de29efef4e8)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,807,806,700,806/0-0-0/b74226fe-336d-48f3-8b52-be0f6f506413/1/1/Screen_Shot_2022-02-04_at_2_26_06_PM.png?fjkss=exp=2037604625~hmac=43ec8c5ece207ea46e855f33823924563e46ac087210de87226f8ab2d3ea5b69)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,807,807,700,807/0-0-0/f8825116-44f7-4246-8fe0-7aa1f1c01cf5/1/1/Screen_Shot_2022-02-04_at_2_25_48_PM.png?fjkss=exp=2037604625~hmac=959a5d257dddcb3c4d67a1cf75a73da5ce37a1d2ef497f6900952cd19960e06b)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,807,806,700,806/0-0-0/73920925-6ef8-4393-9251-168db742e4b8/1/1/Screen_Shot_2022-02-04_at_2_25_34_PM.png?fjkss=exp=2037604625~hmac=43ec8c5ece207ea46e855f33823924563e46ac087210de87226f8ab2d3ea5b69)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,807,807,700,807/0-0-0/4a0298e2-393d-451b-96c0-a9188eb079c8/1/1/Screen_Shot_2022-02-04_at_2_24_12_PM.png?fjkss=exp=2037604625~hmac=959a5d257dddcb3c4d67a1cf75a73da5ce37a1d2ef497f6900952cd19960e06b)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,1200,750,700,750/0-0-0/944badab-f272-4078-82d0-55414341fd46/1/1/ibex+gift+card.png?fjkss=exp=2037604625~hmac=fdfe75fe86439cff51b05c0afcee657ead8d0b9c2626f8b8c6ad8fda816aec9e)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,1046,526,700,526/0-0-0/e131c827-832b-4e9f-a104-d51c29687c15/1/1/Screen_Shot_2022-02-04_at_2_27_23_PM.png?fjkss=exp=2037604625~hmac=3e1185b053e182c90c4610a27906a496d527d875631b662447055ffceb43fc3a)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,807,807,700,807/0-0-0/5f9e4c62-660c-4df6-841b-9813f76a3881/1/1/Screen_Shot_2022-02-04_at_2_24_57_PM.png?fjkss=exp=2037604625~hmac=959a5d257dddcb3c4d67a1cf75a73da5ce37a1d2ef497f6900952cd19960e06b)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,805,805,700,805/0-0-0/d38c9c11-2b5b-4668-bfa6-0825048d0645/1/1/Screen_Shot_2022-02-04_at_2_24_45_PM.png?fjkss=exp=2037604625~hmac=eb5f532f44946c72f4bfb892be20984ba37a6775ed8379b1a64b92c0d9534115)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,807,807,700,807/0-0-0/8c15f8d1-bfb0-4ea3-8c47-c1a530a331fd/1/1/Screen_Shot_2022-02-04_at_2_24_34_PM.png?fjkss=exp=2037604625~hmac=959a5d257dddcb3c4d67a1cf75a73da5ce37a1d2ef497f6900952cd19960e06b)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,2550,2550,700,2550/0-0-0/0da70057-33d4-42bd-b6ae-c7693da91a52/1/1/IBEX_facebook-Ad_SQUARE2.png?fjkss=exp=2037604625~hmac=22d723a2e4dfa28c057bd98fc52fa057bba5890ea05157ebb088f332a1480225)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,644,807,700,807/0-0-0/9686750f-3216-430c-8fdc-7c47fb8a0106/1/1/Screen_Shot_2022-02-04_at_2_22_44_PM.png?fjkss=exp=2037604625~hmac=bfcdeb06ef4a9368b96186e5d92719e16f85b2630e3e550031258a68de37cf18)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,758,501,700,501/0-0-0/289839f8-34d5-48ef-85e1-3aa8975fa631/1/1/Screen_Shot_2022-02-04_at_2_22_28_PM.png?fjkss=exp=2037604625~hmac=58e193cc1fd82788e95b4a0a3cdb1feeec02c6554f9cc7e7ab609716f9aac49f)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,806,536,700,536/0-0-0/3713f922-7ad3-4179-b60c-4a20f3091e9e/1/1/Screen_Shot_2022-02-04_at_2_21_35_PM.png?fjkss=exp=2037604625~hmac=98d17598d95eb4a93eb16e1b17622a881ce4d07cf1bafc8b3a87eb44e03e07fc)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,647,807,700,807/0-0-0/85c56df3-1d3f-4af9-b5ca-7e8a5a368d7a/1/1/Screen_Shot_2022-02-04_at_2_21_03_PM.png?fjkss=exp=2037604625~hmac=0bc10343f4d7a291b0a5f38728c4e562cfac4877382d59a8a0f42647011101bc)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,1317,851,700,851/0-0-0/2868f351-805b-4a79-ba42-472227e60d5d/1/1/Screen_Shot_2022-02-04_at_2_13_51_PM.png?fjkss=exp=2037604625~hmac=02a9bf0c1f9b7295eb1f2e6dd1d1dd296d3d38f460ff26cf931df8e49ade5c29)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,1318,852,700,852/0-0-0/7f16c0a4-a3d5-41c7-8b08-caf7cd9673ff/1/1/Screen_Shot_2022-02-04_at_2_14_31_PM.png?fjkss=exp=2037604625~hmac=fe35e93fd15d550a0c9f2288b8e5df305d4ddcd677260825a419f16daa5a600b)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,1317,852,700,852/0-0-0/e2c6b096-c41c-4e26-8a53-3932be01a197/1/1/Screen_Shot_2022-02-04_at_2_15_00_PM.png?fjkss=exp=2037604625~hmac=35f2af80ffb48d8e50dae4c5d6b386916ea9e12aa1b7de0ac0bd11c153636bcc)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,1317,852,700,852/0-0-0/e6efec71-2cdb-4e06-b5e7-5ac969fc6a6f/1/1/Screen_Shot_2022-02-04_at_2_14_47_PM.png?fjkss=exp=2037604625~hmac=35f2af80ffb48d8e50dae4c5d6b386916ea9e12aa1b7de0ac0bd11c153636bcc)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,1318,852,700,852/0-0-0/66a4d071-2d14-431c-8176-f0746d91842c/1/1/Screen_Shot_2022-02-04_at_2_15_28_PM.png?fjkss=exp=2037604625~hmac=fe35e93fd15d550a0c9f2288b8e5df305d4ddcd677260825a419f16daa5a600b)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,1317,852,700,852/0-0-0/4923b8fd-3d3e-409e-b69c-073470fc1483/1/1/Screen_Shot_2022-02-04_at_2_14_23_PM.png?fjkss=exp=2037604625~hmac=35f2af80ffb48d8e50dae4c5d6b386916ea9e12aa1b7de0ac0bd11c153636bcc)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,1318,852,700,852/0-0-0/c1370707-245e-4421-89d6-1c07df2bc257/1/1/Screen_Shot_2022-02-04_at_2_15_38_PM.png?fjkss=exp=2037604625~hmac=fe35e93fd15d550a0c9f2288b8e5df305d4ddcd677260825a419f16daa5a600b)
![](https://format.creatorcdn.com/6ddf4abd-680e-450f-8994-b42cab65223a/0/0/0/0,0,600,1050,700,1050/0-0-0/bf2bad2b-fe17-4511-9051-a0f296829fe3/1/1/IBEX_BCARDS_NEW-EDIT_v2_Business_Card_2.png?fjkss=exp=2037604625~hmac=432dbbe4e1db5d44444a01dc754f2d78f01f43d080be60ec3d5721575b56043f)
after the iconic merino wool brand ibex was relaunched, I was brought on to rebrand, provide creative direction and create digital assets. additionally I directed and personally shot campaigns for ibex.